Privacy Policy – Blooming Delights Florist
At Blooming Delights Florist, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our online platform, purchase our products, or use our services.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
- Personal Identification Information: This includes your name, email address, phone number, shipping address, and billing address. We collect this data when you place an order, create an account, subscribe to our newsletter, or contact us.
- Transaction Data: Details about the products or services you have purchased from us, including order numbers, payment methods (though we do not store full payment card details – these are securely processed by third-party payment gateways), and delivery information.
- Recipient Information: If you send flowers or gifts to others, we collect the recipient's name, address, and phone number to fulfil the delivery.
- Communication Data: Records of your communications with us, including emails, chats, or phone calls, which help us respond to your inquiries and improve customer service.
- Technical Data: Information about your device and how you interact with our site, such as IP address, browser type, operating system, referral sources, pages visited, and time spent on our site. This is collected through cookies and similar technologies.
2. How We Use Your Information
We use your information for various purposes, including:
- Processing Orders and Deliveries: To process your purchases, arrange for the delivery of flowers, plants, and gift hampers, and provide order confirmations and updates.
- Customer Service: To respond to your inquiries, provide support, and manage your account.
- Personalisation: To tailor your experience on our site, suggest products that may interest you, and remember your preferences.
- Marketing and Promotions: To send you newsletters, promotional offers, and information about new products or services, provided you have opted in to receive such communications. You can unsubscribe at any time.
- Improving Our Services: To analyse how our site is used, troubleshoot problems, improve our product offerings (e.g., bespoke bouquet creation, floral arrangements for events), and enhance the user experience.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
3. How We Share Your Information
We do not sell your personal data. We may share your information with trusted third parties for specific purposes to operate our business:
- Service Providers: We engage third-party companies and individuals to facilitate our services (e.g., payment processing, delivery services, website hosting, marketing assistance). These providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred as a business asset.
4. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. This includes using secure servers, encryption, and strict access controls. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
5. Cookies and Tracking Technologies
Our site uses cookies and similar tracking technologies (like web beacons and pixels) to track activity on our service and hold certain information. Cookies are small data files placed on your device. We use cookies to:
- Remember your preferences and products in your shopping cart.
- Understand how you use our site, which helps us improve our services.
- Provide targeted advertising (in compliance with Australian privacy laws).
You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. However, if you do this, you may have to manually adjust some preferences every time you visit a site, and some services and functionalities may not work.
6. Your Rights (Applicable under Australian Privacy Principles)
Under the Australian Privacy Principles (APPs) of the Privacy Act 1988 (Cth), you have certain rights regarding your personal information:
- Access: You have the right to request access to the personal information we hold about you.
- Correction: You have the right to request correction of any inaccurate or incomplete personal information we hold about you.
- Anonymity/Pseudonymity: You have the right to deal with us anonymously or by using a pseudonym, where it is lawful and practicable.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within a reasonable timeframe.
7. Third-Party Links
Our website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
9. Contact Us
If you have any questions about this Privacy Policy, our data practices, or if you wish to make a complaint, please contact us:
Blooming Delights Florist
178 Elizabeth Street, Level 2
Sydney, New South Wales,
2000
Australia
Phone: +61 2 9123 4567